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Measuring Business Performance · Unit 1

The Most Important Financial Ratios

5 min read

What this unit covers

Learn to calculate and interpret the few ratios, like P/E and ROE, that matter most when judging a company, using a worked example.

By the end you will be able to

  • Explain what question a ratio like P/E or ROE is answering.
  • Calculate P/E and ROE from given figures.
  • Judge a ratio only by comparing it to a peer, benchmark, or history.

How it starts: Two Companies, One Number

  1. You are choosing between two company shares to buy.
  2. Company A costs 20 rupees for every rupee it earns, Company B only 10.
  3. Which company is the better buy?

Words you will meet

P/E Ratio
Share price divided by earnings per share, showing what you pay for each rupee of current profit.
ROE
Net profit divided by shareholder's equity, showing how well a company turns owner money into profit.
EPS
A company's profit divided across all its shares, giving profit per single share.
Shareholder's Equity
The money shareholders have put into and left inside the business.

In this module: Measuring Business Performance

  1. The Most Important Financial Ratios (this unit)
  2. Profitability & Efficiency
  3. Debt, Cash & Financial Health
  4. Red Flags Every Investor Should Know

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