What this unit covers
Read a company as a business first, by how it makes money, before looking at its stock price.
By the end you will be able to
- Explain what a business model is in plain language.
- Distinguish looking at a company as an owner from watching its price.
- State how a familiar company earns its money in one sentence.
How it starts: The Rising Stock
- You see a stock up 18 percent this week and want to buy tonight.
- You try to say what this company actually sells, and no answer comes.
- You can watch a stock all day and still not know what you own.
Words you will meet
- Business model
- The plain way a company earns money, what it offers, who pays, and why they pay.
In this module: Reading a Business Like an Owner
- Understanding Business Models (this unit)
- Competitive Advantage & Moats
- Management Quality & Corporate Governance
- Growth vs Risk
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