Maetis™
← Maetis Principles
Maetis Principles · Card 7

Think Before You Spend

The question isn't 'Can I buy it?'It's 'What am I choosing instead?'

The usual question
The better question
Can I afford it?
What am I giving up?

Every purchase creates an opportunity cost. The question is never 'Can I buy it?' The better question is 'What am I choosing instead?'


Not 'can I buy it'; 'what am I choosing instead?'

In Practice

Before buying a stock "because everyone's talking about it," the real question is what you're choosing instead; the safer fund it would have gone into.

Generic Example

Before an impulse online order, the honest question isn't "can I afford it" but "what am I giving up instead."

Ask yourself

What am I choosing instead, if I say yes to this?